The foundation for Milanee Holdings (Pvt) Ltd was laid in the year 1999. Heading towards a new millennium the prerequisite for high quality & designer wear footwears was growing tremendously, we grasped this as an opportunity and the rest is 20 years history of our business.
Our first import contained 900 pairs of footwear in an LCL shipment supplying to 6 retailers. Continuous hard work took 14 months to bring down our 1st 20 feet container and 30 months for our 1st 40 feet high cube.
2003 was a big year for us in which we launched our own brand Flexmax, to serve clients with a name that comprise superior quality. Successfully challenging years passed by and currently we serve over 75 retailer and 8 large chain stores.
In last twenty years we have committed our self in creating value to our stakeholders with progressive approaches to our management philosophies and reposed the trust on us. Our core values have changed our destiny. We are not just creating products; we are creating relationships with our clients that are everlasting.
I am gratified to be a part of a splendid group of people that continuously strive to achieve success and greatness in this challenging business environment. Due to our strong background in our trade we have partnered with all major retailers in the island and established our brands well.
We currently own two brands in the name of “Flexmax” & “Hitari”. Our brands have a history of over 15 years and was built upon trust & guarantee to serves high quality footwear at any given time. Our brands are well known in the industry and trusted by Sri Lankans. We make a promise to keep up our promise and we will strive to serve the right products to create everlasting trust with our clients.
We import and distribute high quality men's footwear to reputed retailers’ in the country. We are proud to mention we have successfully covered over 75% island wide. Our brands are highly accepted & well known among the retailers & customers. Currently we are serving all eight large retail chain stores in the country and over seventy-five small to medium retailers with two of our own brands and five customized brands.
